If you're reading this blog then I think it's safe to say that you LOVE discovering new beauty brands- especially non-toxic + clean brands! Meet HelloBeni.com - a new website that mixes social media + indie beauty recommendations that are hand-selected especially for you based on a personalized skin care quiz you take online.
How it works:
1. You take your skincare quiz
2. The site's innovative algorithm takes your answers and pairs product/brand suggestions for you based on your answers.
3. Ask the "Community" for recommendations and receive suggestions from both indie brands and other customers
4. You can then shop straight from the HelloBeni.com online store!
So easy and a great way to discover new beauty must-haves from 'under the radar' beauty brands.
The current brand list is small but quickly growing (see the current partnering brands HERE) and places an emphasis on non-toxic indie (independent) brands.
This is a fantastic way for emerging brands (or even more established veterans) to:
#1 Be introduced directly to potential consumers through a skincare/bodycare questionnaire (brand/product recommendations are made based on your answers) and
#2 interact directly with their customers through a 'community' forum where the customer can ask for specific recommendations.
The "Community" aspect is great since brands can directly answer any product questions and fellow HelloBeni users can chime in if they have suggestions as well. Basically this ingenious little site makes it possible for the consumer to receive personalized product recommendations from multiple brands at once and then immediately purchase the recommended products in one easy online shop.
For example: You could post: "I am looking for a synthetic fragrance-free body wash" or "I need a vegan-friendly face oil for blemish-prone skin" and you might get several brands responding with their own variation on :" We have ____ that is fantastic for <insert consumer request here>. Here's a little bit about the product...".
HelloBeni.com also provides information on where you can experience each brand in person (i.e. a local store, spa, or boutique). Incredibly helpful!
I think this site is a great way to learn about new up-and-coming brands and I really love that the ingredient decks are listed as well. Note: Make sure to check each ingredient deck as everyone has their own idea of what clean/non-toxic beauty is.
Did it work?
It did! I discovered a new-to-me brand while perusing the site. Have you heard of Saison ? This San Francisco-born indie beauty company creates skin + body care that is based on the natural variations in our North American seasons. Their collections: Spring, Summer, Winter, Fall, and some all season products are plant-based, vegan, and use organic ingredients whenever possible. I tried out the Summer Body Wash and I LOVE it!
I think the website has enormous potential. I loved the ability to receive feedback from multiple sources (multiple brands + other users) in an easy-to-use site and I am eager to see more brands added for more variety as well. This is one start-up that I'll keep my eye on for sure!
Have you tried HelloBeni.com? What did you think? What did you discover?
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Hello! My name is Elizabeth and I am the professional holistic esthetician/licensed massage therapist turned skin care blogger here! I am a southern girl with two little ones at home and a full time job running my boutique spa. I am passionate about holistic/organic skin care, wellness, clean foods, and discovering new ways, services, and products to help you age well and healthily. Welcome!