1/26/2018 2 Comments
It's no secret that I am quite the green beauty box addict (check out my IG account for proof!). My absolute favorites include Maple Blume, Boxwalla, Art of Organics, Petit Vour , and of course, The Beauty Heroes Discovery Box.
Lately, I've been really considering the "Less is More" and "Use Less, Love More" ethos behind most green, indie beauty brands (and in particular, Beauty Heroes founder, Jeannie Jarnot). It is an idea that I preach on a daily basis as a green esthetician and spa owner. I want my guests to truly love and experience each of their purchases. I want their serums to bring relaxation and their masking treatments to be a time to indulge in a moment of quiet reflection. I also want this for myself. More often than not, I find myself slapping them on and hope that they erase my hyperpigmented sun spots. Not exactly the effect I was looking for.
We choose small, independent, and green beauty brands for a reason. We love them for their 'slow beauty' methods - vetted ingredients, eco-conscious awareness, individualized attention (I mean, I sent an IG message to SkinOwl and Annie, the owner, responded herself!), and their focus on improving your life through self-love and self-care.
However, despite the best of intentions, the crazy feeding frenzy of modern American culture still seeps into even the most noble of brands (remember the crazy Black Friday/Holiday sales and deals that seemed to go on and on and on...?). I LOVE a great deal but inevitably I end up purchasing too many products that I didn't really need and falling into 'out with the old, in with the new' pitfall.
That is why I have cancelled all of my beloved beauty box subscriptions as apart of my New Year's Detox. Yep, all of the brands that I mentioned at the top (except Petit Vour as I purchased a year subscription) are on the chopping block for at least a few months. The struggle is REAL y'all- did you see the December Beauty Heroes box?!? Major FOMO! Thank goodness January's box included two Maya Chia products that I already have ( and they are GOOD - The Eye Achiever and The Super Blend) or I surely would have caved!
Needless to say, I was thrilled to read the latest Beauty Heroes email. I was already working on this blog post and thinking, "Ugh. I hope they don't take any offense to this post". Imagine my smile to read: "The top reasons our subscribers cancel is because they have too much product, and to that we say Bravo! We hear it all the time and we applaud you for taking a break from our service when needed, and coming back when you are ready."(Jeannie Jarnot) I couldn't have said it better myself!
So, thank you to all of the gorgeous beauty box mavens who bring me so much excitement, anticipation, and sensory joy with all of the new beauty discoveries. You make it so hard to take a break but I know it won't be long before I am back in full force. However, for now I'm choosing to consciously revel in the the green luxury that you have sent me over the past year.
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Hello! My name is Elizabeth and I am the professional holistic esthetician/licensed massage therapist turned skin care blogger here! I am a southern girl with two little ones at home and a full time job running my boutique spa. I am passionate about holistic/organic skin care, wellness, clean foods, and discovering new ways, services, and products to help you age well and healthily. Welcome!