The Story Behind the Brand:
Beneath Your Mask
The story behind the brand "Beneath Your Mask" really spoke to me when I first read about this Indie company. Dana, founder of Beneath Your Mask (BYM), was diagnosed with a sever form of Lupus, she knew she needed to make a lifestyle and priority change (read more about her personal journey here). BYM was born with idea that she could create body care products with clean ingredients that would not tax the immune system and that beauty was healthy skin and body.
The entire cruelty-free line is made without the the usual harmful ingredients - no phthalates, phosphates, synthetic fragrance (the aroma is from only steam distilled essential oils) or synthetic colors, sulfates, gluten, parabens, GMOs, toxins, and is water free. Each product is all natural, small batch, and contains 11-18 active ingredients. Most of the ingredients are organic, certified organic, or wild harvested as well.
I met with founder Dana at the recently held Indie Beauty Expo in Dallas, Texas (May 2017) where we discussed her vision when she created her line. She wanted to create products that would not only nourish the body but would still feel, look, and smell every bit as sensual, luxurious, and indulgent as any prestige brand out there (minus the bad stuff usually found in conventional 'luxury' lines that put added stress on the immune system). I was completely on board and took home samples of each to try out. I'll be reviewing each of their products (Polish, Indulge, Heal, and Nourish) in separate Bodycare blog posts so read on!
Every aspect is thought through down to the weighty smoke colored Miron glass that allows only specific light rays through to "increase the energy level of each product" while keeping harmful UV light out and therefore further preserving the potency and longevity of the products. This company makes it clear that short cuts will not be taken and that you do not need to sacrifice luxury or purity for a beautiful, luxurious result.
Check out reviews of Beneath Your Mask products below!